Brian Wansink is nowhere to be found. He’s not in his office. Calls to his cellphone go to voicemail. He was supposed to meet me that morning at Cornell University’s Food and Brand Lab, which he created and directs, but he canceled the night before. Cornell’s media-relations staff is apologetic and accommodating: What about a meeting with the dean instead? Or a tour of campus? The architecture is amazing — and those gorges!
Written by Tom Bartlett